Calcalist Finance newspaper
Mobile app and website redesign 2013-14

Mobile application and website design for a financial newspaper.
The project started at 2013 when I worked as a designer at Basch-Interactive agency. I was asked to redesign the mobile app from 2006. I wanted to add lifestyle and joy to the technical experience, the graphic language was referenced on the printed language but got an online digital upgrade. The project included competitors research and wireframing to final design and QA on 3 dev teams (IOS, Android and Mobile web) The app was released and was 1 of the top 10 Israelis apps that year.
After a year I was asked to redesign also the online newspaper, based on that language in this project. the website was build with components that were adjusted to all the newspaper needs. From design variations to dev QA, I formulated many different templates on the website.






